Smart home appliance industry: the market size in 2018 is estimated to be nearly 350 billion
With the advent of the era of artificial intelligence, intelligence has also become a major trend in the development of the home appliance industry. More and more smart home appliances such as smart TVs, smart refrigerators, and smart washing machines have entered the house. In the future, smart home appliances that integrate network technology, IT technology, and cover a series of new technologies such as intelligent control, infrared sensing, global positioning system, radio frequency automatic identification, and automatic scanning will increasingly appear in people's daily life. .
In recent years, "intelligence" has become a hot term in the home appliance industry, and smart products continue to be popular. In the past, the household appliances used by each home user were separated, and the TVs, refrigerators, TVs and other equipment were independent of each other, and there was no interaction between users and products, and between products and products. The birth of smart home appliances has brought about a big change in the connected experience of products. According to the "Research Report on Market Prospects and Investment Opportunities of China's Smart Home Appliance Industry 2018-2023" released by the China Business Industry Research Institute, the market size of China's smart home appliance industry reached 282.8 billion yuan in 2017, and it is expected to be nearly 350 billion yuan in 2018. By 2020, the market size of China's smart home appliance industry is expected to exceed 500 billion yuan.
Prediction of future industry development trends:
With the improvement and popularization of the Internet of Things technology and the improvement of people's requirements for quality of life, it is expected that the market size of my country's smart home appliance industry will show a trend of rapid growth in the next few years. In the future, smart home appliances will definitely become more mature, and the development prospects of the smart home appliance industry are very broad.
With the release of the deeper needs of consumers, the concept of health is the most concerned about by consumers, and it is also the most powerful product in the promotion of manufacturers. At present, in the white goods market, products that are highly related to health, such as the concept of sterilization and classified storage of refrigerators; the double-barrel classified washing and high-temperature sterilization of washing machines; and the self-cleaning of air conditioners, will be favored by more consumers.
In the home appliance consumer market, consumers' demand for product functionality and personalization has greatly increased. In the future, the development and production direction of smart home appliances will gradually develop from single pragmatism to personalization and customization, making it a consumer-friendly product. Personalized household items rather than simple home appliances. In addition, with the development of Internet technology, more and more modules with Internet functions are embedded in household appliances, which realizes intelligent functions such as WIFI network control and realizes the personalization of household appliances to meet the consumption needs of different groups of people.
3. Market demand continues to expand
With the continuous improvement of people's living standards and the development of intelligent home appliances, the future smart home appliance market will continue to accelerate development, and the market demand will continue to expand. Especially in recent years, with the opening of the rural market and the influence of home appliances to the countryside, the scale of the rural home appliance market has also continued to expand. There is still room for expansion in the rural home appliance market in the next few years.
4. Further optimization of the industry structure
At present, with the improvement of the income level of Chinese consumers, the consumption power is gradually improved, the brand awareness of consumers is getting stronger and stronger, and the requirements for product quality and quality are also gradually improving. In the future, the structure of smart home appliances will inevitably change, the proportion of high-end products will gradually increase, the brand concentration will also be improved, and the advantages of leading enterprises will be further expanded.